For this campaign, we created a set of three vertical short-form clips, comprised of one artist interview in Istanbul and two match-cut reels captured in the venues, festivals and blacklots of Plini’s European Summer Tour across continental Europe and the UK.

Here, Plini’s beautiful Strandberg signature guitars take centre stage in a heightened reality, as the product is propelled through space and time, the light and textures of life on the road swirling around them, painting a story of the great adventure from street to stage.